Digital Marketing and Google AdWords

Often you must have seen an ad, of let’s say Amazon or Flipkart, selling their product on Facebook while surfing or must have been intrigued for an internship in “Digital Marketing” on Internshala. Well “Digital Marketing” includes anything about social media, websites, email (you must have got one or two selling this and that), telephones, internet, online brochures, search engines, applications, e-commerce sites and any other virtual platform through which one can do business.

Now you know what Digital Marketing is, the next question that hits your brain is “How the hell it happens”? Well, the answer to this question, as Donald Trump says- is “HUGE.” We’ll take it bit by bit. The one way to do business online is through “Google AdWords” ( Google is like an entire world in itself. They have a solution for everything. You name it, and they have it. Google AdWords is a service provided by Google where the people willing to advertise their products have to pay the price, and in turn, Google displays their advertisements of products, services or video content to its users. Now you should have got a hold of these two words around which there is a lot of buzz!

Google AdWords in Online marketing

Google AdWords works on the PPC model or Pay Per Click model. PPC is based on the simple principle that the advertiser pays the price to the publisher, who is generally the owner of the website or the platform on which the advertisement has been displayed, whenever a visitor clicks on the add. Simple. Isn’t it?

The effectiveness of Google Adwords depends on a couple of things: 

  • Keyword– Keywords hold the key to the business. Wondering how? It is the keyword that you type in the Google search box for which Google shows the results. Now imagine an auction house, Google being the auctioneer and you, a buyer. Let’s say if Google asks you to bid for the keyword “leather shoes.” The maximum amount you bid for the keyword will be the maximum amount you offer to Pay Per Click. The more you offer, the more will be the chances you get the keyword. 
  • Cost– Worried about the cost? Google has the solution! Google allows you to have trials before you finally bid for the keyword without losing a penny. Thus, you can see how useful the keyword is in garnering traffic and then bid accordingly.

Location customization– Google AdWords, understanding the importance of location, displays advertisements as per your needs. It also takes the local language into consideration and hence, for a particular region an ad can be displayed in their own language. Thus, increasing the outreach of the product.

Google AdWords certification cost

Whenever it comes to COST, your heart skips a beat and forehead gets wrinkled. Not this time though because Google AdWords is free! Google AdWords certification is a kind of accreditation given by Google to individuals who show proficiency in fundamental and advanced sides of Google AdWords showing the expertise in online advertisement. Just follow these steps.

  • Set up an account on Academy for Ads. You will get access to the assessments.
  • To get the certification one needs to pass the assessments, both fundamental and advanced.
  • AdWords Fundamental Assessment tests basic and intermediate concepts, benefits of online advertising, optimization of AdWords campaign and best practices for the same.
  • You need to take one additional assessment in any one of the following to get certified:
  • Search Advertising
  • Display Advertising
  • Mobile Advertising
  • Video Advertising and 
  • Shopping Advertising.

It should be noted that in order to get certified the passing limit is 80% and the time allowed is 90 minutes.

The users that are certified in Google AdWords can help their companies get partner badges. Following are the requisites: 

  • Partner Badge: One user certified in Google AdWords along with the admin will gain access to the company’s Google Ads manager account or sub-managers. 

Premium Partner Badge: Minimum of two users certified along with the admin will get access to the company’s Google Ads manager account or sub-managers.

Best Google AdWords free online course

The Internet is like Pandora’s Box. Once you open it, there is a plethora of information. We have handpicked some of the sources which offer free online courses:

  • Google: is here to help again. Go to Academy for Ads – Google set up the account. You will get access to bite-sized courses at the click of your fingers.
  • GenM: is also quite popular, and it is free as well. All you need to do is sign up. 
  • Digital Incognito: is a great place to learn. They have 2.5 hours of content. It covers all the topics and includes a guide for the certification.                                                        Here is the link: Google Adwords in Depth – Basic Course – 100% FREE – Digital Incognito
  • YouTube: is a treasure trove to learn new skills. People usually make video tutorials and upload them on YouTube. Here is the official link of the Google AdWords. You can look into their YouTube. The online community on YouTube has all the solutions.

You can also check the following Google AdWords Made Simple: A Step-by-Step Guide website.


AdWords in digital marketing

One must be wondering what is the link between the two terms, i.e., AdWords and Digital Marketing? They can be considered as the two sides of the same coin. In Digital Marketing you are concerned to sell your product or services using virtual platforms or services. The follow-up question will be: How products or services are sold? The answer is simple- Advertisements! Now, how does one advertise online? Advertisements are done through Google AdWords. Google AdWords basically ranks the websites of their clients based on the search of keywords. The clients, in turn, pay to Google based on the pay per click model. Google AdWords allows you to bid on the keyword and the keyword is then given to the highest bidder. Now, whenever someone searches these keywords Google ads are displayed. If your ad is shown and is clicked upon by the user, then you are supposed to pay for each click to Google. In this fashion, Google AdWords helps to flourish the business, as the interested users might be willing to purchase the products or services.

Free resources for Digital Marketing

There are a number of free resources for Digital Marketing. Here is the unearthed list:

YouTube: has a vast resource to learn about Digital Marketing such as Unbounce, Moz, HubSpot and you must check Gary Vaynerchuk.

Top 10 Digital Marketing certifications?

If you are entering in the realm of Digital Marketing professionally, “Certifications” not only look good on your CV but they also increase the chances of getting you employed. There are numerous ways to get certified. Here are the Top 10 ways:

  1. 1. Google Analytics Certification. “Google Analytics Individual Qualification (GAIQ).”
  • Cost: 0
  • Validity: 18 months
  • Examination: 100 Questions and 80% score.
  1. Google Adwords Certification. One is supposed to take the fundamental assessment along with an additional assessment.
  • Cost: 0
  • Validity: 12 months
  • Examination: 80 % score in 90 minutes.
  1. 3. Bing Ads Certification. This comes in Microsoft, Bing, and Yahoo.
  • Cost: 0
  • Validity: 12 months
  • Examination: 100 Questions and 80% score.
  1. 4. Hubspot Content Marketing.
  • Cost: 0
  • Validity: 13
  • Examination: 60 Questions and 75% score.
  1. Facebook Blueprint Advertising.
  • Cost: $150
  • Validity: 12 months
  • Examination: 50-60 Questions in 75 minutes scoring 700.
  1. Hubspot Email Marketing.
  • Cost: 0
  • Validity: 13 months
  • Examination: 60 Questions and 75% score
  1. Google Mobile Sites Certifcation.
  • Cost: 0
  • Validity: 12 months
  • Examination: 80% score in 90 minutes


  1. Hubspot Content Marketing.
  • Cost: 0
  • Validity: 13
  • Examination: 60 Questions and 75% score


  1. Youtube Video Certification.
  • Cost: 0
  • Validity: 18
  • Examination: 75% score


  1. Hubspot Inbound Methodology.
  • Cost: 0
  • Validity: 13
  • Examination: 60 Questions and 75% score.


Career scope in Google AdWords

Ever since the dot-com boom, the field of internet has diversified. The conventional methods of advertisements are becoming or are kind of out of date. These days while looking for an internship or job you might have encountered various opportunities explicitly asking for Digital Marketing and carrying a considerable amount of remuneration. To keep up with the market requirements, Google AdWords is a safe investment in oneself. The Digital Marketing with Google AdWords provide opportunities such as working from home. These days becoming a freelancer is almost like a trend. One can extensively use Google AdWords to expand their business or to take it online. The Digital Marketing world is quite dynamic, and it offers a lot if you are trained in Google AdWords. In the coming years, the demand will be quite as huge as the reach of the internet will expand. Even other players like Facebook are entering into the world of Digital Marketing. So, yes, there is quite a career in Google AdWords!

Best Digital Marketing course in India

Looking at the prospects of Digital marketing, there is a mushroom growth of institutes offering courses in Digital Marketing. These courses can be availed by paying a cost. Here are some of the best in the field:

  1. Digital Vidya offers courses in both Digital Marketing and Data Science. This is one of the most popular ones in India. 
  2. Digital Technology Institute along with training in Digital Marketing they provide placements as well. 
  3. Simplilearn offers a vast range of courses in Digital Marketing.
  4. Courseinn Academy covers all the topic revolving around Digital Marketing be it AdWords or SEO.
  5. Delhi School of Internet Marketing (DSIM) is a Google Partner. This is itself a hallmark of their expertise. 
  6. Tech Marshals Academy based in Hyderabad provides training in Digital Marketing.
  7. Live One-to-One Digital Marketing Course – From Beginner to Pro. This course comes at quite a price but is totally worth it.
  8. Geekschip – provides Digital Marketing Course & Digital Marketing Training. It is located in Hyderabad, and there is placement along with training. 
  9. LIPSINDIA: One glance tells that they have got everything to equip for Digital Marketing.
  10. NIIT: They offer courses covering a wide range from management to Digital Marketing.


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